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About


Digital Marketing

simon migliano | Consultant, London, UK

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About


Digital Marketing

simon migliano | Consultant, London, UK

Do you want supercharge your digital strategy and grow your online business?

I can help you with that.

I'm Simon Migliano, digital strategy consultant and online marketing veteran with 8+ years' experience scaling online consumer businesses from scrappy start-ups to publicly-listed companies.

Work with me to:

  • Increase your conversion rate by optimising content for performance
  • Develop content marketing strategies to increase traffic
  • Build engaged audiences on social media
  • Scale your digital operations efficiently with a sustainable ROI
  • Establish your value proposition and use it to build your brand
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Consultancy Services


Consultancy services

Consultancy Services


Consultancy services

Content Optimisation

Optimise your content if you want to convert more traffic and increase revenue per visit. As your bounce rate decreases, watch your traffic also increase as organic rankings improve, creating a virtuous circle and a step-change in top-line revenues.

I can help you:

  • Merchandise your site more effectively
  • Switch to a data-driven content strategy
  • Optimise landing page and sales funnel content

Traffic Acquisition

Boost your free traffic from social, search and email, and optimise your paid activity to reduce your customer acquisition costs and improve your unit economics.

I can work with you to:

  • Develop a multi-channel content marketing strategy 
  • Optimise your paid ads (search/social)
  • Establish your value proposition and build your brand

Scaling Operations

Outgrown the operating procedures that served you well in start-up days? Need to crank up digital production without blowing the budget? Want more efficient workflows?

I can help you:

  • Scale - at whatever pace best suits your business
  • Create robust and efficient workflows across teams
  • Identify opportunities for cost-saving automations

Product Launches

Get all the content you need for your new site or app launch or major update without the hassle and overhead of recruiting a permanent content team or sourcing and managing freelancers. Give me a brief, a deadline and a budget and I will do the rest.

I can:

  • Spin up a temporary freelance content team
  • Deliver all copy and imagery
  • Create content marketing materials (editorial, social, email)
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Companies


Background

Companies


Background

Companies I've helped to grow:

STUDENT.COM

The world's largest student accommodation marketplace. It recently raised over $60M VC. My role was Vice President, Content.

Content Strategy & Scaling

  • Built team and infrastructure to deliver listings for 750,000 beds in 15 countries in 20 languages.
  • Launched content-rich alpha in just 3 weeks (including original photography of properties and local areas).
  • Launched beta and full global site in 6 weeks and 3 months respectively. 
  • Created all content requirements and style guides.
  • Hired teams under stealth conditions (internal and remote).
  • Implemented workflows in Salesforce and JIRA to create robust content pipeline with users across four time-zones.

Content Marketing & Brand

  • Crafted value proposition and brand story
  • Launched multi-channel content marketing strategy (social, CRM and SEO)
  • Led design/build of editorial platform (blog and landing page creator in Wordpress)
  • Built highly-engaged Facebook group of 70K fans in 5 months: reach of 2M p.m. with typical CTR of 3% and 1p CPC with peaks of 10K Likes and 15K shares.
  • Created local language content in Chinese for Hong Kong and China, and Korean, with CTR from FB over 3% and bounce rate 15% lower than average.
  • Built followings quickly on Twitter (5K) and Instagram (4K).

Testimonial

Luke Nolan, CEO and co-founder

Simon played a key role in launching Student.com. He is deeply passionate about all forms of content and has an unwavering commitment to quality.

His determination and focus allow him to meet even the most challenging deadlines and deliver the goods.


VoucherCodes - RetailMeNot, Inc. (NASDAQ: SALE)

Europe's leading coupon site and part of the world's largest coupon company, RetailMeNot Inc. I was Senior Director, Editorial & Operations after joining as employee #5.

Content Strategy & Scaling

Grew non-exclusive site and app content from 40% to 60% of annual revenue through data-driven merchandising.

Scaled content production from 2,000 offers p.m. in 2008 to 45,000+ in 2015, resulting in 8X growth to top line revenues.

Developed best practice and rolled it out to ops teams in Europe to help deliver continuous year-on-year growth for the region. 

Launched UGC and community features, quickly growing to 20% of revenue.

All regulatory compliance (ASA, FCA).

Content Marketing & SEO

Launched consumer lifestyle online magazine Most Wanted, creating platform for blogger outreach, content marketing campaigns and promotional opportunities for retail partners.

Gained thousands of editorial links into domain from bloggers and press.

Developed strategies to counter Google search algo updates (Panda, Penguin, thin affiliate etc).

Continuous optimisation of site based on organic search performance of landing pages. 

Testimonial

duncan jennings, FOUNDER vouchercodes

Simon played a pivotal role in growing VoucherCodes into the largest online coupon business in Europe.

His content strategy, leadership and execution continued to help the business outperform post acquisition and IPO.

He has a rare blend of editorial talent, operational excellence and digital marketing nous which he leverages to great effect.

Journalism Career

Before I got involved in digital marketing and content strategy for start-ups, I was a journalist, first as a freelancer (music, local news) and then as a staff news reporter.

Australian Associated Press | London Evening Standard | Freelance

My news reporting career (under my byline of Simon Kirby) covered crime, national and state politics, and sport first in Sydney, Australia and then London, UK.

My wide experience of covering high-profile court cases, reporting from budget lock-ups, chasing raging bush fires and filing football match reports has ingrained in me how to craft compelling content across a range of subjects under intense pressure.

The writing, research and analytical skills I learned as a journalist continue to serve me well in more commercial applications.

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Contact


Contact me

Contact


Contact me

Find out how I can grow your business

Need help with your digital marketing or content strategy but not quite sure exactly what to do about it or how far your budget will stretch? Want to know more about what I have to offer? Get in touch and I'd be happy to have a chat to discuss your needs.

Just fill in the form below or grab me via the social links in the navigation menu at the top of the page.

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