Content Optimisation

Optimise your content if you want to convert more traffic and increase revenue per visit. As your bounce rate decreases, watch your traffic also increase as organic rankings improve, creating a virtuous circle and a step-change in top-line revenues.

I can help you:

  • Merchandise your site more effectively
  • Switch to a data-driven content strategy
  • Optimise landing page and sales funnel content

Traffic Acquisition

Boost your free traffic from social, search and email, and optimise your paid activity to reduce your customer acquisition costs and improve your unit economics.

I can work with you to:

  • Develop a multi-channel content marketing strategy 
  • Optimise your paid ads (search/social)
  • Establish your value proposition and build your brand

Scaling Operations

Outgrown the operating procedures that served you well in start-up days? Need to crank up digital production without blowing the budget? Want more efficient workflows?

I can help you:

  • Scale - at whatever pace best suits your business
  • Create robust and efficient workflows across teams
  • Identify opportunities for cost-saving automations

Product Launches

Get all the content you need for your new site or app launch or major update without the hassle and overhead of recruiting a permanent content team or sourcing and managing freelancers. Give me a brief, a deadline and a budget and I will do the rest.

I can:

  • Spin up a temporary freelance content team
  • Deliver all copy and imagery
  • Create content marketing materials (editorial, social, email)